How Google Crawls and Indexes Your Site? Why do I need this information?

How to effectively segment technical SEO data especially in technical SEO? Within the area of technical SEO, particularly for large websites, proper segmentation is crucial. When segmenting your data, you can find patterns, trends, and issues that impact your site performance. This precision lets you know precisely where changes have occurred so that you can correct errors at scale—something mission-critical to enterprise environments. It’s how you can ask questions and find the answers you need.

What am I going to read in this article? (5 min)

• What is Technical SEO?
• What are the common data segments in technical SEO?
• Why You Should Consider Less Common Data Segments in Technical SEO
• Why is Core Web Vitals Data Segmentation Important?
  • The Importance of Segmenting Core Web Vitals Data by Country
  • Unlocking SEO Insights Through Strategic Segmentation
• Who wrote the article?
• Break news!

What is Technical SEO?

Technical SEO refers to the process of optimizing a website’s technical aspects to improve its search engine rankings and overall visibility.

This involves ensuring that a website is accessible and easily crawlable by search engines, optimizing site speed, improving site structure, managing redirects, and addressing issues like duplicate content and broken links.

Technical SEO is foundational to effective search engine optimization, as it ensures that search engines can efficiently index and understand the content of a website.

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What are the common data segments in technical SEO?

Data segmentation is one of the central activities helping in technical SEO— discover and fix problems way faster.

These segments include:

• Country (that the page targets): Analyzing how content performs across different geographic locations to tailor SEO strategies for regional audiences.
• Subfolder/Directory: Isolating and evaluating the performance of specific sections of the website to find and resolve localized issues.
• Template: Grouping pages by their design or structural layout to detect and discuss any template-related SEO problems.
• Breadcrumb: Examining navigational paths to make sure they are user-friendly and support the website’s overall SEO goals.
• Business Division: Segmenting data by different business units or product lines to focus on optimizing specific areas of a company’s website, ensuring each contributes effectively to overall search visibility.

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Why You Should Consider Less Common Data Segments in Technical SEO

While standard data segments give valuable insights into your website’s performance, exploring less common data segments can offer a deeper, more nuanced understanding, especially when dealing with complex SEO challenges.

These advanced segmentation strategies help uncover specific issues that not be visible through basic analysis. By diving into these lesser-known segments, you can find and discuss problems that are causing significant traffic or ranking shifts. This approach is essential for fine-tuning your SEO efforts, particularly on large, multifaceted websites where small issues can have a big impact.

• CMS Platform Instance: If your website operates on multiple CMS platforms or instances, compare data across these to identify platform-specific issues affecting site performance.
• Language on Page: For multilingual websites, segmenting data by language helps detect and address duplicate content issues negatively impacting your search rankings.
• Product Line: Monitoring traffic to key product lines ensures that any declines do not adversely affect critical areas of your business. This is particularly useful for businesses with diverse product offerings.
• Keyword Cluster/Topic: Analyze traffic and rankings across all keywords within a specific cluster to quickly assess the impact of traffic changes on important keyword groups, allowing for more targeted optimizations.

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Why is Core Web Vitals Data Segmentation Important?

Core Web Vitals are essential metrics for monitoring page performance, yet many SEO teams do not segment this data deeply enough. By increasing segmentation, you can identify the root causes of low metrics and find effective ways to optimize them:

• Mobile vs. Desktop Performance: Compare Core Web Vitals metrics across different devices to identify performance discrepancies and address device-specific issues.
• Advanced Segments via Google CrUX API:
  • Country (All Pages, by Directory, by Template): Understand how Core Web Vitals metrics vary across different regions and site structures.
  • Connection Types: Segment by internet speeds, such as Desktop 4G, Desktop 3G, Mobile 4G, and Mobile 3G, to assess how connectivity impacts user experience.
  • Navigation Types and Form Factors: Use newly available data to gain more granular insights into user interactions and device performance.

The Importance of Segmenting Core Web Vitals Data by Country

Segmenting Core Web Vitals data by country can be particularly beneficial when dealing with global audiences. Although these segments are not commonly used, they can provide valuable insights:

• Desktop/Mobile 4G and 3G (by Country): Analyzing performance based on varying connection speeds across different countries helps identify region-specific issues that might otherwise go unnoticed.

For instance, traffic from a small country might disproportionately skew your overall Core Web Vitals metrics. By isolating this data, you can decide whether to address the issue or prioritize other areas based on your overall SEO strategy.

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Unlocking SEO Insights Through Strategic Segmentation

By asking the right questions and segmenting your data effectively, you can unlock critical technical SEO insights and address issues more efficiently.

This approach is particularly valuable for managing large, complex websites, where precise segmentation leads to more targeted and impactful optimizations. Whether you’re dealing with common or advanced segments, the key is to segment thoughtfully and strategically to achieve the best possible outcomes for your SEO efforts.

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Who wrote the article?

I’m Laura Oliveira Sánchez, your go-to SEO Copywriting expert with a twist.

After +9 years of turning words into clicks, I created a space where all my SEO secrets could live. So, in 2022, I bought this domain and set out to share the strategies that keep me ahead of the game.

I didn’t start as an SEO guru—I was just like you, blogging away and hitting ‘publish’ without knowing what I was doing. But somewhere along the way, I cracked the code and got hooked on Google’s algorithm, and now my sites don’t just rank—they dominate.

Dive into my world of SEO and storytelling, check out my journey, and explore the content I’ve crafted here.

Did you get any feedback? Ideas? Or would you like to chat about the latest in online marketing? Drop me a message—let’s connect and keep pushing the boundaries together.